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Ratan Tata says he is still determined to keep the price of his firm’s radical Nano down to the promised £1250, despite the rising costs of raw materials.

The Nano has been designed to be the cheapest car in the world, but keeping the microcar’s unit price down to the stated goal of 100,000 rupees (£1250) is looking like an increasingly difficult challenge.

In an exclusive interview with Autocar India, Tata admitted, “The rise in steel and rubber prices are affecting our margins,...Read the full article

if they ditch the Aircon, ABS and Alloys, they could reduce the price down further.....

Maybe they should kit it out with all the safety kit and build them at the Land Rover factory, and sell them here for £3995.

Many of the people who buy the Nano will be first time car owners. When they have began to depend on their cars, maybe they'll go back to Tata for subsequent cars? Maybe that is the longer term strategy for this car, to sow the seeds for loyal return business.

 

I'm sure that's it gsmithEIDW (wtf?). They'll start with a Nano and end up with a Jaguar Sovereign. They're canny little bastards those Indians.