Autocar - First for car news and reviews

Advertisement

Top bloggers

Advertisement

Wed
Jul 09 2008

East loves West

Ed Keohane

Well, Russia has become the largest European car market nearly 18 months ahead of predictions. Carlos Ghosn reckoned it would happen within two years. That was in January… of this year. Just a month ago, John Fleming, boss of Ford Europe, shuffled that deadline to 2009. 

Yet, as of today, Russia officially spends more on cars than Germany.

Here’s the rub, though. Chevrolet is the most popular foreign brand in Russia. It sold 103,000 vehicles there last year, but look at the GM share price. Its hovering just above $10. On 3 May 1999 it was above $90.

How can this sales success have such a negative effect on the value of the company? Is it discounting? Is GM actually selling cars for less than it costs to make them?

Answers on a postcard. Actually, on second thoughts, please put them in the comments as usual.

Sign-in or register to add your comments

About Ed Keohane

Says his job description should be shown at the Smithsonian as one of the longest documents in the English language. Likes small cars and simple 4x4s that he can mend himself.

Comments

loather July 9, 2008 10:10 PM

www.bloomberg.com/.../news

"Sales in Russia climbed to 181,138 vehicles[1st half 2008]."

David Harrington-Wright July 10, 2008 9:35 AM

Loather, I think your tag says it all, there is no need to abuse Ed when he is trying to stimulate a debate-  I have no doubt he has greater knowledge of the car markets than most people.

Ed Keohane July 10, 2008 11:47 AM

I think the 181,138 figure refers to all GM sales in Russia, rather than just Chevrolet.

karlrohoma July 10, 2008 5:12 PM

The drop is probably down to the amount of cash (lack of, to be more specific) in the bank and therefore its ability to ride out future drops in sales.

Probably, GM will have some reserves to get through any economic downturn but if analysts are a bit concerned, they'll downgrade the company's ranking and scare its investors who then go on to sell up and grab the profits while they can.  Probably there is some of that anyway with investors getting out before a potential recession.  My guess is that a city boy has given it a bit of risky write up following the annual report release.

Good sales does not necessarily equal lots of profit - it depends how much had to be borrowed in order to invest in production.  (Or how much of its spare cash GM spent).  The rate of borrowing is high at the moment too.

A sharp downward trend in sales in any coming future quarter would cause GM big problems if it has high debt and low cash.  

Although again, I think they are strong enough to get through - but although strong there will be other companies like Ford who have lots more liquidity and may find it easier to ride out any storms.

tolis July 10, 2008 7:12 PM

Volvo is also the leader in premium segment in Russia,whith XC90 being the most popular!Times have changed a lot and will continue to change as the energy prices remain so high...Volvo sees the russian market as an alternative for the bad times it suffers primarily in the US...so they do not sell below cost...

All about Autocar

Newsfeeds

Subscribe to our news with our RSS feeds

Advertise

To advertise with Autocar contact us

Buy our magazines

Discover our titles at themagazineshop.com

Autocar latest issue - Autocar 26 Nov

NEW ISSUE OUT NOW

FAST, EASY & SECURE
SUBSCRIBE NOW>>