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Thu
Jun 19 2008

The Joy of Cassettes

James Ruppert

Younger readers might struggle to remember the cassette tape – but for people who persist in driving ‘eighties and ‘nineties cars, the odds are it still defines their in-car listening experience.

Radio Casette After the clumsy, horrible, stick-out awfulness of the Eight Track, it was the sonically inferior compact cassette that won the in-car entertainment war in the 1970s. And, for the next two-and-a-bit decades, nothing could touch it.

Indeed, you can keep your CDs and your iPods, because I reckon the cassette is long overdue a revival. I’ve just made a long cross-country journey listening to nothing else, and I can’t think of a better way to avoid being babbled at by local radio DJs. My daughter was less convinced, examining the scratched plastic cases with a look of intense scepticism: “who were Spandau Ballet, Simple Minds and Level 42?”

My answer, of course, was that all were due the same sort of revival I reckon the cassette that imprisoned their innovative soundwaves deserves. The huge advantage of a cassette is that you end up listening to the album in the way the artist intended, rather than constantly shuffling through your digital downloads to get that hit tune fix. Indeed, many of the cheaper cassette-playing head units didn’t have a rewind function, committing you to another 50 minutes of listening before your favourite track came round again.

That’s what wrong with the yoof of today, they’ve not got the patience to tolerate the distinctive hissssss of tape. Nor do they understand the pleasure that comes from pushing that little ‘Dolby’ button that makes almost no discernable difference to the level of interference.

Hell, having to endure the interminable noodling of Mark King’s bassline puts you into the sort of bass-induced trance where the £8 gallon of fuel, interminable roadworks and speed camera vans of 21st century Britain no longer seem to matter.

Of course, I’m old enough to remember when an in-car cassette deck marked you out as someone. I can remember a mate pleading with the sales manager to be allowed a cassette radio in his company car. He should have been grateful: back then getting a radio was hardly a certainty. It was even possible to get a car with ‘radio prep’ – which cost £50 and just bought you some wires.

What’s better is just how cheap keeping your cassette deck fuelled with ‘eighties classics is. Legally downloading a track costs 79p – but the cassette comes in a handy carrying case with artwork and lyrics you have to use a microscope to read, and is available at car boot sales across the country for about 10p a throw.

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About James Ruppert

Used to sell BMWs, but he's no yuppie; has a '64 Mini Cooper in his garage and a '57 BSA Bantam in his house. Has bought and sold hundreds of used cars, and he isn't finished yet.

Comments

James Read June 19, 2008 8:51 PM

What a load of rubbish !

I can't think of a single benefit of a cassette over an iPod.

The quality of sounds is better. You can store all of your music in one place and you can still listen to all of an album if you must (there are very few albums that are worth listening to in full anyway so being forced to listen to one all the way through sounds pretty boring to me.

James Ruppert June 19, 2008 10:02 PM

Nope the whole experience is trancendentally brilliant...You can't listen to one song off Dark Side of the Moon, or just part of Brain Salad Surgery or actually New Boots and Panties, or Sneakin Suspicion. I should offer a prize for anyone who can identify those quite seminal '70s classics...

krazyd June 20, 2008 8:41 AM

Dark Side of the Moon - Pink Floyd of course

Brain Salad Surgery - Emerson Lake & Palmer

New Boots and Panites - Ian Dury

Sneakin Suspicion - Dr. Feelgood.

Whats the prize then? An in car cassette player?!

James Ruppert June 20, 2008 9:41 AM

As I'm currently giving away a car, I might as well give something even less valuable away, send me your address and then wait for Postie...J

James Ruppert June 20, 2008 9:42 AM

Just been sent this:...

I’ve just read your comments on the Autocar website and thought you’d appreciate this.

Yesterday afternoon I had to drive my wife’s Mini Cooper Sport, which I don’t do that often as it’s a proper mini and I’m a little too big for it.  One of it’s few concessions to modernity is an aftermarket radio with an ipod connection, which I struggle to navigate and as I found out yesterday, defaults to artists in alphabetical order when you mess things up.

After laboriously programming it to play a podcast, I was initially bewildered when “The Look of Love” by ABC pumped out of the windows but soon pictured the gold lame jacket and coiffured image of Martin Fry.  Heads started bobbing in the cars either side of me, so I wasn’t the only sad 70’s/80’s throwback making my way back to west London on the A40 yesterday.  Like your article it took me back a few years and put a smile on my face!

James Read June 20, 2008 10:02 AM

Arrrgh !!

The Colonel June 20, 2008 10:09 AM

"there are very few albums that are worth listening to in full anyway so being forced to listen to one all the way through sounds pretty boring to me"

Ah!  See, that is the problem with the CD, and now MP3, generation.  With cassette and vinyl there were limits on what artists could put out as the physical limits of what the media could hold restricted that...therefore a lot of the dross was carefully extracted leaving an LP of eight or so quality tracks that one could listen to in full.

Of course, once acts were gifted an extra twenty-five to thirty minutes with CD, and now possibly limitless space with MP3, an awful lot of garbage gets by quality control.

And that is not a criticism of the new acts of today, it can equally be levelled at acts that managed to scrape through the 70s, 80s and into the early 90s.

Phinehas June 20, 2008 10:11 AM

James man, you need to chill a bit. If you think there aren't many albums that don't bear listening to right through, then you're listening to the wrong music.

I've had an MP3 player connection in my car for a number of years and very rarely use it. It's difficult to navigate on the move for one thing. I don't really want to have to stop to put the next album on.

However, CDs are the best IMO since you can also use them to signal search and rescue aircraft when you are lost in the wilderness. Indispensable.

julianphillips June 20, 2008 10:22 AM

I'm in full agreement with Mr Ruppert on this one, despite the fact that I actually have an iPod hooked up to my car audio system.  The theory of listening to an album all the way through without skipping has just as much relevance to the 'yoot' of today as it does to older drivers such as Mr Ruppert (no offence).  Examples:  Steely Dan -  'Aja', Goldie - 'Timeless', anything by Boards of Canada, the new Flying Lotus album, hip hop by the likes of Edan, MF Doom, Ghostface and Atmosphere, any old Tangerine Dream LP, modern jazz like Yesterday's New Quintet and Madlib, old jazz like Miles Davis and Fats Waller - - - all these things are best experienced in full, not flipping from track to track.  As for sound quality, as a vinyl lover (vinyl LPs, not clothing) I'm of the opinion that a bit of hiss and scratch adds atmosphere.  I say bring back the in-car vinyl radiogram!

RobotBoogie June 20, 2008 10:38 AM

Cassettes sounded hissy and thin, didn't last long and were easily damaged. CDs sound too clean and are really only good for classical music. MP3 players have sound quality that is way below their reputation and have a nasty habit of just dying after a few months of use.

No, this is the future:

crave.cnet.com/8301-1_105-9687999-1.html

James Read June 20, 2008 11:41 AM

Oh sure. I'll chill. I think I'll go out and buy an 80's car too (hey, who really NEEDS air conditioning anyway ?), then I think a TV with just four channels would be just the thing. I just love the old days. There was just so much less choice.

People, ya can still listen to an album all the way through on an iPod ya know. You can also get USB record players so that you can record the album onto your iPod. Do it in one go if you like and then you won't get the choice to forward to the next choice and still get that crappy, crackly, "as it was supposed to be listened to" feeling. The point is, one doesn't always want to listen to an album all the way through but when is there EVER a scenario when one wishes one didn't have ALL their albums with them in one place ?

More choice is a good thing isn't it ?

krazyd June 20, 2008 11:51 AM

I have sent my address to autocar@haymarket.com for your attention. As a fellow admirer of the Porsche 944, I think that one of those would be a fitting prize, dont you?

James Ruppert June 20, 2008 12:04 PM

Got your address, but I'd rather keep the 944 I have my eye on, expect something music related I'd say...

Phinehas June 20, 2008 12:28 PM

"when is there EVER a scenario when one wishes one didn't have ALL their albums with them in one place ?"

When you're being mugged?

You see, there you go just giving off those negative vibes again. The Ruppert cat has only been overdoing the Sanatogen again, so it's no big deal daddyo. Let him have his C60s if that's his bag, it ain't affecting you none is it?

You could do a lot worse than getting an 80s car, you could ride an 80s bus, or get an 80s haircut. Eew, so harsh.

Must go and sit in the sun a bit with, I think, Santana today.

julianphillips June 20, 2008 12:33 PM

That's what I'm talkin' about!

James Read June 20, 2008 12:58 PM

LOL ! I still have an 80's haircut ! I was always a Memorex C90 man m'self.

Phinehas June 20, 2008 1:43 PM

"LOL ! I still have an 80's haircut ! I was always a Memorex C90 man m'self."

Yeah me too, but how many albums wouldn't actually fit on one (the curse of the concept album)? And C120s were a waste of money.

Mustn't let the music industry hear us talking of the pre-millennial form of illegal downloading - they'll have us strung up by our thumbs retrospectively.

Out of my car (that's like a near-death thing but without all the nice doctors and nurses), I much prefer MP3s but I've managed to fill a 20Gb player. In a few weeks time, I have to collect a car in England and drive it to Cadiz - I wonder if I could listen to all 20Gb worth. Would I really want to?

Do something about that haircut, man.

theoriginalshoe June 20, 2008 2:45 PM

Great stuff all - enjoyed eavesdropping on the banter!

The Colonel June 20, 2008 3:25 PM

"And C120s were a waste of money."

Not if you were into Extended Versions and Shep Pettibone Remixes they weren't.

I still have the same haircut I had in the 80s...but I'm not sure if it's an 80s haircut!!!

sierra June 20, 2008 5:08 PM

Nearly on-topic - Scirocco prices released today, and a "highlight" of the GT version is a touch-screen CD changer. Wow! Does anybody use CDs these days?

James Ruppert June 22, 2008 10:57 PM

Funny you should mention that, the joy of CDs was going to be my next Blog with Raymond Baxter putting Jam on one in Tomorrows World, although it was probably Judith Hahn....

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